AI in Advertising & Marketing Tech (MarTech): Programmatic, Attribution & Creative AI
Market Overview and Industry Definition The marketing technology (MarTech) industry encompasses a vast ecosystem of software and tools designed to help marketers plan, execute, and measure marketing initiatives. From customer relationship management (CRM) and content management systems (CMS) to analytics platforms and advertising technologies, MarTech has evolved into a multi-billion dollar sector focused on enhancing […]
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