AI for Behavioural Insights: Consumer Psychology, Micro-Moments & Personalisation
Introduction to AI for Behavioural Insights Scope and Definitions The scope of AI for Behavioural Insights encompasses the application of artificial intelligence and machine learning techniques to systematically observe, interpret, and predict human decision-making and actions. This field transcends traditional market research by leveraging vast datasets to uncover subtle patterns in consumer psychology that influence […]
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